Woolloomooloo is the most diverse suburb of Sydney. This inner-city suburb of Sydney is unique, not only in its name but also in the diversity of its population.
Please note: This work was done as a volunteer, I am passionate about being involved in my community and giving of my skills and time.
With the diversity of its population in mind, whatever I designed needed to consider this. Woolloomooloo is a suburb with an inner-city feel, state housing, and a great big whopping train line slashing through the middle of it.
Woolloomooloo was originally a working-class district of Sydney and has only recently changed with the gentrification of the inner city areas of Sydney. The redevelopment of the waterfront, particularly the housing development construction on the Finger Wharf, has caused a major change. Areas of public housing (Housing NSW a.k.a. "Housing Commission") still exist in the suburb, with 22% homes in the 2011 postcode, owned by the Department of Housing, in front of Redfern, Eastlakes and Glebe.
The current spelling of Woolloomooloo is derived from the name of the first homestead in the area, Wolloomooloo House, built by the first landowner John Palmer. There is debate as to how Palmer came up with the name with different Aboriginal words being suggested. Anthropologist J.D. McCarthy wrote in 'NSW Aboriginal Places Names' in 1946 that Woolloomooloo could be derived from either Wallamullah, meaning place of plenty or Wallabahmullah, meaning a young black kangaroo.
With a vibrant colour palette of overlapping stacked shapes that reference the letter ‘W’ and also plays with the word ‘Woolloomooloo’, I hope to have delivered a design that references the diversity and unusual tapestry that makes up this suburb.