Evergreen Tours (Scenic Tours Pty Ltd)
Job: RE-DESIGN
Brief: A more contemporary product was needed without alienating the current target demographic of 40-60 age group.
Bold and bright, graphic and classic, this concept is about large gestures of vivid colour, colour blocking and strong use of pattern. A little bit retro in spirit, this concept would be given a contemporary execution.
Results: The launch of re-branded press ads, brochures and logo saw an instant increase in bookings and received praise from all key stakeholders in the sales and marketing division.
Evergreen Tours
(Scenic Tours Pty Ltd)
Job
Re-Design
A more contemporary product was needed without alienating the current target demographic of 40-60 age group.
The launch of re-branded press ads, brochures and logo saw an instant increase in bookings and received praise from all key stakeholders in the sales and marketing division.